Selected engagements.

Market Assessment & 3-Year Strategic Roadmap for a UAE F&B Leader

Developed a forward-looking 3-year strategic roadmap for a UAE-based food company navigating a rapidly shifting competitive landscape and evolving consumer preferences across the GCC.

Key Outcomes

• --Comprehensive market assessment covering competitive positioning and demand trends
• --Three-year growth roadmap endorsed by executive leadership

Backward Integration & Expansion Strategy for a Middle East F&B Player

Evaluated the financial and operational case for backward integration across a fast-growing MEA food and beverage brand with a growing chain footprint, enabling leadership to make a capital-allocation decision grounded in rigorous analysis.

Key Outcomes

• --Full financial modelling of backward integration scenarios across three product categories
• --Cost-of-goods improvement opportunity quantified across the supply chain

Profitability Turnaround for Zomato Across 500+ Tier-2 Cities

Led the profitability and merchant NPS programme for Zomato across its long-tail city network, addressing the structural cost and revenue challenges that made Tier-2 expansion margin-dilutive.

Key Outcomes

• --Profitability improvement programme deployed across 500+ cities
• --Delivery cost reduction framework developed and operationalised

Organisation & Portfolio Strategy for a ~SAR 1Bn Packaging Company

Redesigned the organisational structure and product portfolio strategy for a large packaging company that had been loss-making for consecutive years, bringing strategic clarity to a business unit structure that lacked differentiation.

Key Outcomes

• --Long-term portfolio strategy defined with clear BU differentiation and focus
• --Loss-making root causes identified and structural remediation roadmap developed

Digital Strategy for a Leading Asian Textile Player

Developed a comprehensive digital strategy for a top Asian textile company, enabling the organisation to move from fragmented, manual processes to a technology-driven operating model with end-to-end digital visibility.

Key Outcomes

• --Digital maturity assessment across all major operational functions
• --Technology roadmap prioritised by value and implementation feasibility

Operating Model Transformation for a Global IT Services Firm ($10B+)

Led the change management and operating model restructuring programme for a global IT services company, aligning over 100 senior leaders across three organisational layers to a new, more agile and scalable operating structure.

Key Outcomes

• --100+ leaders across L1–L3 aligned to new roles and ways of working
• --Operating model design translated into role-level accountabilities and decision rights

Marketing Effectiveness & Optimisation for a Major Asian Healthcare Company

Designed and implemented a marketing effectiveness framework for a major healthcare company, creating visibility across six business units and enabling data-driven reallocation of a fragmented and underperforming marketing budget.

Key Outcomes

• --Unified marketing performance measurement framework across 6 BUs
• --Marketing ROI quantified for the first time across major spend categories

B2B Influencer Strategy for a $2B Industrial Goods Company

Designed a B2B influence model for a large industrial goods company seeking to expand its market reach, addressing the complexity of long buying cycles and multi-stakeholder decision-making through a structured influencer engagement framework.

Key Outcomes

• --B2B influencer mapping across key decision-maker and specifier segments
• --Influence model designed for complex, multi-stakeholder buying journeys